Global mobile phone industry will speed up

Apple's cell phone I tried out the limelight, Google's G mobile phone is also the perfect completion of the first stage of the show: 4 days after the listing of the first 60,000 mobile phones sold out. Subsequently, Samsung, Sony Ericsson, LG, and other mobile phone giants have expressed their willingness "to follow."

Apple's iPhone (hereinafter referred to as the cell phone I), Google's GPhone (hereinafter referred to as the G mobile phones), Nokia-led mobile phones based on Symbian operating system (hereinafter referred to as mobile N), led by Microsoft Windows Mobile-based phone system (hereinafter referred to as W Cell phones) are engaged in a melee. Different areas of the giants, from their own advantage, put on a mobile phone cross-border war.

Traditional phone hegemony, the world's exclusive 40% share of mobile phones Nokia is clearly not reconciled to this robbed the limelight. According to overseas media reports, Nokia's first touch-screen phone will be raising the veil in mid-October, this competition against G mobile phone and I phone. From Microsoft to Apple, and then to Google, "Overnight, the world's most successful companies suddenly become our competitors, this is for us a little hard to believe." Nokia president and CEO Olli-Pekka Kallasvuo is clearly aware that competition Environment and the pattern is undergoing a subtle change, the focus is no longer the little guy's cell phone itself, Apple, Google and Microsoft to join the IT giant, the global mobile phone industry will speed up the process of the network.

Phone into the operating system for free, open source era

Cisco vice president of global Xu Jie a free show on the iPhone, the Internet or e-mail to deal with, he has this as its mobile phone business assistant. In the United States, like him more and more users. iPhone is not only the fashion crowd patents, business groups have also gradually become a fan of the iPhone.

Although still optimistic about the sales, but the G mobile phone market after I did not line up the rush to buy mobile phones, has been named Dream of G1 cell phone, there is no ground-breaking design of the bright spots, weight and thickness of the cell phone more than I had. But Google has always been the modus operandi is to attack the weak competitors. I phone application, although one step ahead, but the G mobile phones will be more business applications with the Google network and in close connection with the application of a breakthrough: one-click access to Google search, maps, Gmail, Youtube video, calendar and GTalk, with a copy of the Gmail account, As well as e-mail traffic, which are G mobile phone business away people selling point. From this point, G mobile phone to the phone I pose a threat.

Google also to be a fatal blow is completely open and free of charge. Compared to Apple's application for the development of a more strict control of each application are subject to the approval of Apple in the application can store sales. Google is allowing developers the freedom to upload their work.

Of course, the strike among the biggest impact on Microsoft. Microsoft Windows mobile operating system to use the same extension of the mandate model of mobile phone manufacturers to charge 8-15 U.S. dollars of software license fees. At the same time, based on the Windows platform for the development of architecture, they may be compatible with a variety of software to enhance the application of mobile phones and smart, but there is a cell phone W fatal shortcomings: slow and not easy to operate.

I phone and the phone has joined the G, making the mobile phone platform for highly variable, and some competition before the stalemate. Nokia's Symbian in the market in recent years has been the absolute leader, maintained a greater than 50% market share, while Microsoft's continued efforts in market share slowly over 10%. I phone in the first three days of the sale sold 1,000,000 units, which for many years in the work of the Nokia and Microsoft, is not a small boost. While the industry generally agreed that G mobile phones in a short period of time is difficult to fame, but the G mobile phones will have staying power of the three major competitors caused a lot of pressure.

Is the cell phone is the Internet

The pressure is not only those competitors, and RIM, as the BlackBerry mobile e-mail the manufacturers and operators, has been dominating the market, the mobile phone has changed the look, but with the Iphone and Google's mobile operating system Mobile phone began to e-mail service, RIM has been unable to sit, on October 9, just before Google launched G mobile phones in the near future, RIM has been updated for many years to maintain its line of the first to launch with the first touch-screen cell phone messages, "BlackBerry Storm "In order to meet the challenge.

The demand for mobile phones are changing, in addition to ordinary consumers, business users and professional fashion craze of the proportion of users is increasing. "In the competition for many years, the mobile phone manufacturing industry profits have all been destroyed. I proved that the new mobile phone business model is successful, the phone does not have a value-added, and the platform becomes a great value-added services." Ming Ye Li Chen Yuan, president of the view that consultation, open, free Google is a means to pull to the battlefield in favor of their own position - Google, Nokia, Apple, Microsoft, different from those in the field of giant, based on the operating system more competitive in fact The future is Internet services market.

"Only a mobile phone is far from enough, users need is a personalized service and a good user experience." Nokia CEO Olli-Pekka Kallasvuo has long sense. While sales of consumer goods such as mobile phone sales in the mobile phone industry convergence crazy money, on the other hand, has long been hands-on transition. Two years ago, a Motorola have told reporters: "We have taken note of Nokia services to the transition ahead, we are very concerned about the success of its transformation." Only concern is not enough, Nokia is now safely out of the sale by Phone a living stage, and Motorola did not go far.

Symbian in the company's shareholding structure of the original, although Nokia as the largest shareholder holds a 48% stake in Symbian platform for the development of decision-making must be subject to Ericsson, Sony Ericsson, Samsung and Panasonic and other major shareholders. In June this year, Nokia announced that in order to 410,000,000 U.S. dollars in cash to acquire the remaining 52% stake in Symbian, free and open system Symbian. Nokia in July this year, will cost 8,100,000,000 U.S. dollars in the United States to buy digital map company Navteq, also acquired another 10 smaller companies. Nokia did not stop the pace of acquisitions that will find a number of Internet service in line with the direction of small companies continue to buy.

I have a mobile phone behind the "App Store", where users can pay 0.99 to 9.99 U.S. dollars they need to download the application. App Store on more than 3000 kinds of software currently available, users download the application from the number has more than 100,000,000 times. From the Apple model tasted the sweetness.

N mobile Internet service is backed by the brand name Ovi. Including the Nokia Music Store, Nokia Maps and N-Gage games on-line applications such as content and services continues to expand.

Google G at the launch of the mobile phone at the same time, Android Market stores software "open". But Google also does not want to make money in software stores, but by the user to import into Google's Web site, the use of the Internet that they have the advantage of a new model. Firmly grasp the import, is Google's free and open mind.

In comparison, Microsoft is also behind the Lives, but the Lives of the model is not clear. The phone operating system in the form of fees and charges may prevent a significant number of users into the Lives of the past. Microsoft's advantage lies in the application of mobile phones with PC applications smooth docking. However, Google, Apple, under the pressure of Nokia, Microsoft can not stay on this edge, waiting for PC users to gradually convert its mobile phone users.

In the past the competitive mobile phone manufacturers, but also their willingness to be closed in order to ensure and maintain the traditional high-margin business model. However, with Apple and Google's accession, as well as Nokia's transformation of the traditional phone chain will be completely broken, or this model will be a thing of the past.